Market Marks

eCommerce, Quick-Service Market, Restaurant Sites

Status:
Online
Client:
PopMenu
Established:
2024
URL:
marketmarks.com
Location:
MA, USA
Project Scope:
UX Strategy, Toast POS Integration, Prepared-Foods Section Setup, Client Training

Project Overview

Bridging the Physical & Digital Gap

When Market Marks opened its doors in 2024, they debuted a stunning physical space featuring a high-end grocery, a deli, and an attached Italian steakhouse. However, their digital presence was non-existent. Ryan, the owner, faced a critical disconnect: his customers experienced a polished, upscale-casual vibe in-store, but found a digital void online.

The mission was to build a cohesive online home that mirrored the approachable elegance of the "Wild Plum Grocer" aesthetic. We needed to create a platform that not only showcased current grocery offerings but was also architected to scale—ready to launch online ordering for the deli and catering sectors the moment operations allowed.

Challenges & Goals

The Challenges:

Brand Inconsistency:The physical store's rich atmosphere was lost online.

Operational Friction:Staff were fielding constant phone calls regarding parking access and operating hours.

Pending Services:The deli and prepared-foods sections were coming soon, creating a content gap that needed to be managed without looking empty.

The Goals:

Seamless Integration:Embed Toast POS ahead of time to capture orders immediately upon the deli launch.

Custom Identity:Implement a specific typographic voice and color palette to match the store's interior design.

Information Accessibility:Drastically reduce support calls by making parking and hours intuitively accessible.

Strategy & Approach

Phase 1: Visual Translation

To capture the store's "warm yet upscale" vibe, we moved beyond standard web fonts. We integrated the full BwModelica font family via custom OTF files to establish a distinct typographic voice. The color strategy utilized the brand's rich palette—Deep Green (#485f2e), Navy (#1d66a2), and Gold (#d9a12f)—to create a layout that felt organic and inviting.

Phase 2: Future-Proof Architecture

We didn't just build for "now"; we built for "next." We designed a dedicated "Prepared Foods" section populated with engaging placeholder content. This "Coming Soon" strategy allows Ryan to flip a switch and go live with the full menu instantly, minimizing downtime.

Phase 3: The UX of Utility

Recognizing that grocery shoppers value speed, we engineered the layout to prioritize utility. We embedded Google Maps with specific garage and side-lot instructions and placed click-to-call functionality front and center.

Solutions Delivered

Area	Highlight
Custom Typography	Full integration of the BwModelica font family plus custom OTF files to ensure high-end brand consistency across all devices.
POS Integration	Embedded Toast POS widget preview, allowing for "instant readiness" when the deli menu launches.
Scalable Content	Engineered "Coming Soon" modules for the Prepared Foods and Catering sections that can be swapped for live menus overnight.
Local SEO	On-page optimization targeting high-value keywords like "grocery Watertown MA" and "prepared foods Watertown."
User Experience	Prominent "Essential Info" block featuring daily hours (8 AM–8 PM) and clarity on complex parking logistics.