Heavenly BBQ

BBQ, eCommerce, Restaurant Sites

Status:
Online
Client:
PopMenu
Established:
2024
URL:
heavenlybbqatl.com
Location:
GA, USA
Project Scope:
Branding, Web Design, OLO Integration, Local SEO, Google My Business Sync

Project Overview

Igniting the Smoker in Metro Atlanta

When Daryl Stewart prepared to open Heavenly BBQ in Marietta, he had award-worthy smoked meats and a beautiful dining room, but the digital door was shut. Time was the enemy; the team needed to "get the cash register ringing" immediately upon opening, but building a comprehensive website usually takes weeks they didn't have.

The mission was to engineer a phased digital rollout focused purely on speed-to-revenue. We needed to launch a transactional menu immediately while simultaneously building a polished, wood-textured flagship site that captured the authentic, rustic atmosphere of the physical restaurant.

Challenges & Goals

The Challenges

Speed to Market: The owner needed the menu live and transactable now, even before the full website design was completed.

Visual Authenticity: The digital presence had to mirror the specific wood-grain interiors and brand palette (Beige, Red, Blue) without looking like a generic template.

Local Invisibility: As a new location, the business had zero search footprint and needed immediate integration with Google Maps to capture local traffic.

The Goals

Staged Rollout: Execute a "Coming Soon" microsite strategy to capture early revenue while the full site was in development.

Seamless Logistics: Implement Popmenu OLO with a direct funnel to the Heartland POS to ensure high-volume orders didn't overwhelm the kitchen.

Search Dominance: Leverage the Google My Business API to sync menus and hours instantly, boosting local SEO visibility.

Strategy & Approach

Phase 1: The 48-Hour Sprint

To solve the revenue urgency, we deployed a functional "Coming Soon" microsite within two days. This wasn't just a placeholder; it featured a live menu, social links, and email capture, ensuring the restaurant could process orders the moment the kitchen opened, buying us time to perfect the full design.

Phase 2: Visual Texture

We adapted a dark, wood-motif theme to reflect the restaurant's interior design. We customized the CSS to align with the brand’s specific color palette—Cream (#EBE3D3), BBQ Red (#F83F3D), and Deep Blue (#27448D)—creating a cohesive experience that felt like stepping into the dining room.

Phase 3: Local Sync

We integrated the Google My Business API directly into the site management tools. This ensured that every menu update or hour change on the website automatically pushed to Google Search and Maps, maximizing visibility for hungry locals searching for "BBQ near me."

Solutions Delivered

Area	Highlight
Rapid Deployment	Launched a transactable menu microsite within 48 hours to enable immediate revenue generation.
Visual Design	Crafted a custom Wood-Grain theme matching the restaurant's interior and specific brand hex codes.
POS Integration	Connected Popmenu OLO to Heartland POS, allowing for zero-touch order routing from web to register.
Local SEO	Implemented GMB API Sync to keep business info and menus up-to-date on Google automatically.
Growth Funnels	Built dedicated "Catering" and "Private Events" pages with inquiry forms to capture high-value leads.

Results & Impact

Daryl

Owner

“The mouth-watering gallery you set up has people driving from the next town over just to try our ribs. Performance on mobile devices is top-notch.”

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