Don Pedro’s Mexican Restaurant

eCommerce, Latino Food, Mexican Food, Restaurant Sites

Status:
Online
Client:
PopMenu
Established:
2001
URL:
donpedrosmexican.com
Location:
FL, USA
Project Scope:
Website Development & Design, SEO Optimization, Online Ordering Integration

Project Overview

Generational Adaptation

Kevin, the second-generation owner, inherited a beloved neighborhood favorite but also an aging website, an obsolete POS, and heavy dependence on third-party delivery apps. He asked us for a vibrant, modern site that could earn back margin through direct orders while keeping the warm, family-first spirit of Don Pedro’s alive.

Challenges & Goals

• Recover revenue lost to delivery commissions by shifting guests to in-house ordering.

• Mobile-first, no-cliché design that nods to the sombrero-frog logo without “tourist-trap” vibes.

• Stronger organic search to replace pay-per-click spend from Hibu.

• Seamless catering and events inquiries to boost large-ticket sales.

• Future-proof foundation for Popmenu Boost & marketing automation.

Strategy & Approach

1. Discovery & Competitive Audit: Bench-marked against a nearby Popmenu competitor the client admired, mapping gaps in UX and SEO.

2. Brand/UX Decisions:

• Palette: black / white foundations with lively yet tasteful red & green accents plus a cool aqua highlight.

• Typography: kept template body fonts, layered in Sancreek for headline personality.

• Iconography: frog-and-pepper motifs used as subtle section dividers, not gimmicks.

3. Information Architecture: Four hero CTAs (Order Now, Breakfast, Dinner, Specials) aligned to the most-clicked menu paths.

4. SEO Playbook: Schema markup, alt-tagged dish photos, breakfast-/lunch-/dinner-keyword clusters, and an evergreen Events (Specials) calendar to capture “things to do” searches.

Solutions Delivered

Area	Highlight
Visual Design	Alternating wave-shape sections, bold food photography, color-blocked VIP and Reviews bands for rhythm.
Menu Experience	Dynamic Popmenu menu with 20+ categories from Appetizers to Seafood & Breakfast, searchable and filterable.
Direct Ordering	Popmenu OLO integrated; pre-framed tablet workflow to bridge the legacy POS.
Catering Funnel	Dedicated “Inquire Now” form & copy blocks on Home and Catering pages.
VIP Growth	Sticky “Become a VIP” component on every page capturing email/SMS for future Boost automation.
Accessibility	WCAG-friendly color contrasts, semantic headings, keyboard-visible focus rings.