Brickhouse Buffet

BBQ, Buffet, eCommerce, Restaurant Sites

Status:
Online
Client:
PopMenu
Established:
2025
URL:
brickhousebuffet.com
Location:
TN, USA
Project Scope:
Website Redesign, Tech Stack Integration, Loyalty Migration, Reputation Management

Project Overview

Modernizing the "Special Occasion" Buffet

Brickhouse Buffet approached us with a digital presence that was failing to keep up with their operational scale. Known for their "special occasion" vibe and massive catering volume, their existing website was outdated, hosting incorrect menus and missing specials. The owners, who juggle multiple restaurant concepts and platforms (Brink, Heartland, Deliverect), were experiencing "tech fatigue" and needed a solution that was powerful yet simple to manage.

The mission was to untangle this technical web. We needed to design a warm, wood-textured site that reflected their elevated casual brand while seamlessly integrating a complex ecosystem of POS, Online Ordering, and Loyalty tools—all wrapped in a user-friendly CMS that a non-technical team could operate with confidence.

Challenges & Goals

The Challenges

Tech Complexity: The owners had to navigate a fragmented stack (Heartland POS, Deliverect, MyGo Mobile) and needed to consolidate workflows without requiring a degree in IT.

High-Volume Operations: With over 150,000 monthly text messages and thousands of loyalty members, migration to a new system carried high data-loss risks.

Brand Stagnation: The previous site failed to capture the warm, wood-grain aesthetic of the physical location, making the brand feel generic online.

The Goals

Seamless Integration: Bridge the gap between Online Ordering (Deliverect) and the Point of Sale (Heartland) to automate order flow.

Loyalty Migration: Execute a flawless transition from MyGo Mobile to Como, reducing texting costs while retaining the massive subscriber base.

Automated Engagement: Implement Social AI tools to handle review responses, boosting local SEO without adding labor hours to the staff's plate.

Strategy & Approach

Phase 1: Visual Warmth & UX

We moved away from the sterile look of the old site, employing rich Wood-Grain Textures and warm accents to mimic the restaurant's interior. We designed a modular homepage featuring a "Weekly Specials" block that allows the staff to highlight rotating items without touching a line of code.

Phase 2: The Integration Ecosystem

We acted as the technical bridge. We set up Deliverect to funnel online orders directly into the Heartland POS, eliminating double-entry. Simultaneously, we mapped out a migration plan for the loyalty program, moving from MyGo to Como to consolidate customer data and reduce per-text messaging costs.

Phase 3: Automation & Catering

To handle the volume, we built specific engines for growth. We deployed Social AI to draft on-brand review responses automatically. For revenue, we designed a robust "Large Groups & Catering" module with detailed inquiry forms, routing leads directly to the event coordinator.

Solutions Delivered

Area	Highlight
POS Integration	Configured Deliverect to sync menus and orders with Heartland POS, streamlining kitchen operations.
Loyalty Strategy	Guided the migration to Como, optimizing the text-messaging strategy to manage 150k+ monthly interactions efficiently.
Catering Engine	Built a dedicated "Events" module with complex inquiry forms to manage high-volume group bookings.
Reputation AI	Integrated Social AI automation to increase review response rates from 20% to 85% without manual effort.
Visual Design	Created a custom "Wood Texture" theme with modular "Specials" management for easy client updates.