Greedy Bunch

Chicken, eCommerce, Restaurant Sites, Seasonal Food

Status:
Online
Client:
PopMenu
Established:
2025
URL:
thegreedybunch.com
Location:
GA, USA
Project Scope:
Website Dev & Design, Brand Accessibility Strategy, Custom Form Dev, OLO Integration

Project Overview

Street-Smart Flavor Near Georgia Tech

The Greedy Bunch is a fast-growing, Black-owned eatery located near Georgia Tech on 14th Street NW, known for bold flavors and community vibes. Despite their high-energy physical presence, they lacked a digital counterpart that could match their "flavor, culture, and community" ethos. They needed a platform that appealed equally to the lunch rush and the late-night crowd without sacrificing functionality.

The mission was to translate a graffiti-style brand into a usable web experience. We needed to capture the "street-smart" aesthetic of their logo while solving complex accessibility challenges, ensuring the site was mobile-first, distinct, and a powerful engine for online ordering and catering inquiries.

Challenges & Goals

The Challenges

Accessibility vs. Aesthetic: The brand's primary colors (Bold Red and Deep Blue) created contrast issues on dark backgrounds, posing a challenge for WCAG compliance.

Dual Demographic: The site needed to serve two distinct timeframes—corporate/student lunches and late-night foodies—requiring a layout that felt energetic yet organized.

Technical Form Layouts: Standard CMS forms were insufficient for the client's hiring needs (AM/PM availability) and complex catering requests.

The Goals

Brand Translation: Utilize Bangers font to mirror the graffiti-style logo, ensuring the digital text carried the same "loud" personality as the brand.

Mobile-First UX: Design a touch-friendly interface with quick-scroll calls-to-action (CTAs) to cater to the younger, mobile-heavy Georgia Tech demographic.

Operational Efficiency: Re-engineer hiring and catering forms using Flexbox to streamline the intake process for the management team.

Strategy & Approach

Phase 1: Accessible Vibrancy

We pulled the core palette (#F61508 Red, #022C74 Blue) from the logo but introduced a Soft Cream and Gold accent layer. This strategic addition resolved the contrast issues, allowing us to maintain the cultural tone while meeting accessibility standards.

Phase 2: Typography & Attitude

To match the graffiti-style logo, I selected Bangers for headings—a font that shouts "flavor." This was paired with DM Sans for body text, ensuring that while the headers were stylistic, the menu and ordering instructions remained perfectly legible.

Phase 3: Functional Customization

We moved beyond out-of-the-box forms. I utilized Flexbox CSS to restructure the hiring application, creating a logical flow for AM/PM availability checks. The homepage was architected as a funnel: starting with a bold Hero statement, moving to Customer Favorites, and ending with a cultural-forward Catering section to capture high-value leads.

Solutions Delivered

Area	Highlight
Visual Design	Implemented a high-energy theme using Bangers typography and a Red/Blue/Gold palette that reflects the brand's street-smart culture.
Custom Development	Engineered custom CSS Flexbox layouts for Hiring and Catering forms to improve data intake and user experience.
Mobile UX	Designed a mobile-first interface with touch-friendly buttons and quick-scroll navigation tailored for the student demographic.
Social Proof	Integrated a dynamic rotating reviews section and a real-life photo gallery to build trust and authenticity.
Commerce Engine	Seamlessly connected Online Ordering with bold "Order Now" CTAs strategically placed throughout the user journey.