EATaliano Kitchen

A La Carta, Dinner, eCommerce, Italian Food, Restaurant Sites

Status:
Online
Client:
PopMenu
Established:
2025
URL:
eatalianokitchen.com
Location:
GA, USA
Project Scope:
UX Audit, Website Redesign, Multi-Location Logic, Catering Funne

Project Overview

Unifying Two Kitchens, One Digital Experience

EATaliano Kitchen operates two bustling locations in Atlanta—The Battery and Brookhaven. Despite the polished atmosphere of their dining rooms, their digital presence was scattered and dated. Guests frequently abandoned the site due to confusing navigation, while lucrative corporate catering inquiries were getting lost in a generic inbox. The brand needed a sophisticated online home that could handle high traffic without breaking the user journey.

The mission was to transform a fragmented web presence into a scalable, multi-location powerhouse. We aimed to streamline the guest experience from "I'm hungry" to "Table Reserved," ensuring that the website drove measurable revenue rather than just serving as a static brochure.

Challenges & Goals

The Challenges

Location Confusion: Users struggled to toggle between the two distinct locations, leading to frustration when looking for specific hours or menus.

Conversion Friction: Essential revenue drivers—Online Ordering and Reservations—were buried under clicks or outdated PDF menus that hurt SEO.

Lead Leakage: High-value catering opportunities were being missed due to a lack of a structured inquiry funnel.

The Goals

Unified Architecture: Architect a modular "twin-location" layout that allows guests to choose their venue instantly with real-time accuracy.

Brand Refinement: Amplify the existing brand equity using a Brushed Gold (#d1ad78) and Black palette, elevating the typography with Cinzel for a premium feel.

Seamless Booking: Embed native OpenTable widgets above the fold to capture reservations immediately with proper attribution.

Strategy & Approach

Phase 1: UX Audit & Mapping

We started by mapping every guest touchpoint. This revealed the need for a "Brand Refresh, Not Rebrand" approach. We kept the core identity but polished it, introducing high-contrast elegance to match the physical interiors.

Phase 2: The Multi-Location Engine

We built the site on Popmenu CMS with a specific focus on location logic. We implemented a system where guests select Brookhaven or The Battery in one click, instantly loading the correct maps, hours, and specials for that specific venue without reloading the entire site structure.

Phase 3: Revenue Optimization

We prioritized the path to purchase. Persistent Gold Buttons for Online Ordering were added to hover on both mobile and desktop. We also replaced the generic contact form with a Dynamic Catering Funnel, featuring tiered packages and smart routing to ensure large-party leads reached the General Manager directly.

Solutions Delivered

Area	Highlight
Location Logic	Developed a modular layout that dynamically serves unique content (Specials, Hours) based on the user's selected venue.
Reservation Tech	Integrated OpenTable with referral-ID widgets in every CTA ribbon to track and boost table bookings.
Catering Engine	Built a photo-rich landing page with a smart inquiry form that routes leads based on party size and location.
Visual Design	Refreshed the brand with a #d1ad78 Gold accent and Cinzel typography to convey Italian elegance.
Performance	Optimized hero imagery and code structure to achieve sub-2-second load times on mobile devices.