Good Vibes and Sweet Treats LLC

Dessert, eCommerce, Featured, Restaurant Sites

Status:
Online
Client:
PopMenu
Established:
2025
URL:
goodvibesicecream.com
Location:
GA, USA
Project Scope:
Brand Strategy, Website Design, Custom CSS Development, Arcade Menu Engineering

Project Overview

A Psychedelic Scoop of Nostalgia

Good Vibes isn't just an ice cream shop; it's a time machine to a 1970s arcade, complete with craft sodas and vintage cabinets. Launching in 2025 as part of the "Funwoody" restaurant collective, the brand needed a digital presence that matched its immersive, psychedelic physical space. However, they needed to generate buzz and bookings months before the doors actually opened.

The mission was to translate the "good vibes" ripple of their multi-colored logo into a functional digital experience. We needed to engineer a site that felt like a Saturday afternoon in 1977—vibrant, playful, and loud—while operating as a sophisticated lead-generation engine for private parties and sister-concept cross-promotion.

Challenges & Goals

The Challenges

Technical Translation: The brand's identity relied on complex, layered rainbow typography which typically requires heavy image files, threatening site speed and mobile performance.

Content Complexity: The client needed a way to display a rotating lineup of arcade cabinets (Galaga, Pinball) that was as easy to browse as a food menu.

Ecosystem Integration: The site had to drive traffic to and from other "Funwoody" concepts without diluting the specific retro identity of Good Vibes.

The Goals

Code-Based Aesthetics: Recreate the psychedelic text effects using pure CSS/SCSS to ensure the site remains lightweight and SEO-friendly (LCP < 2.2s).

Gamified UX: Engineer a JSON-driven "Arcade Menu" that allows users to filter games by type, mimicking the utility of an online food menu.

Pre-Launch Hype: Implement aggressive lead capture strategies to build an email/SMS list of 1,000+ subscribers before Grand Opening.

Strategy & Approach

Phase 1: CSS Psychedelia

To achieve the retro look without the bloat, we utilized advanced CSS properties. We paired Shrikhand headlines with multi-layered text shadows to mimic the brand’s stacked rainbow logo. On desktop, content was absolute-positioned inside a PNG of a 1977 Zenith TV, offering a viral visual moment that seamlessly degrades to a clean panel on mobile devices.

Phase 2: The Arcade Engine

We treated the arcade cabinets like inventory. We built a custom JSON-driven component that displays game art, release year, and player counts. Styled like a VHS cassette on desktop and a swipeable card deck on mobile, this feature allows gamers to pre-plan their play just as diners pre-plan their meal.

Phase 3: The Funwoody Loop

To support the restaurant group, we developed a "Link Wheel" footer. This carousel pulls logos from a central Funwoody JSON feed, ensuring that when a sister concept (like Burger Bop) updates its branding, the changes auto-sync across the Good Vibes site instantly.

Solutions Delivered

Area	Highlight
Visual Engineering	Implemented pure CSS/SCSS rainbow text shadows and a responsive "Retro TV" container to deliver 70s aesthetics with modern speed.
Interactive Content	Built a custom JSON-based "Arcade Menu" allowing users to search and filter vintage game cabinets.
Cross-Promotion	Developed a dynamic footer carousel powered by a shared JSON feed to drive traffic to sister "Funwoody" concepts.
Lead Generation	Integrated Klaviyo pop-ups and landing pages to capture SMS/Email leads for the "Fizzy Floats" launch campaign.
Performance	Achieved a < 2.2s Largest Contentful Paint (LCP) on mobile by replacing heavy graphics with code-based styling.