Tastee Rolls

Dessert, eCommerce, Restaurant Sites, Rolls

Status:
Online
Client:
PopMenu
Established:
2024
URL:
tasteerolls.com
Location:
IL, USA
Project Scope:
Website Dev & Design, OLO Consulting, Technical Hardware Setup, Local SEO

Project Overview

Rolling Out a New Digital Standard

Tastee Rolls, famous for their signature Jerk Chicken Egg Rolls and savory Rice Bowls, is a dual-location powerhouse run by two dedicated sisters in Bellwood and Southside Chicago. Despite their culinary success and "Restaurant Guru 2024" recognition, their digital operations were stalled by skepticism. Past negative experiences with third-party delivery platforms—plagued by food theft and lack of control—had made the owners hesitant to embrace online ordering again.

The mission was to rebuild trust through technology. We needed to design a vibrant, high-energy website that reflected the quality of their food while simultaneously providing the technical consulting required to launch a secure, owner-controlled online ordering system.

Challenges & Goals

The Challenges

Operational Trauma: The owners had suffered from food theft and poor service via apps like DoorDash, creating significant resistance to re-implementing online ordering.

Technical Knowledge Gap: There was confusion regarding the necessary hardware ecosystem, specifically how to integrate receipt printers with digital tickets.

Multi-Location SEO: Managing a cohesive brand identity while ensuring distinct local search visibility for two separate markets (Bellwood and Chicago).

The Goals

Restore Confidence: Successfully pitch and implement a direct Online Ordering (OLO) system that gives the sisters full control over the process.

Hardware Empowerment: Provide hands-on guidance for OrderNerd and printer setups to ensure a glitch-free kitchen workflow.

Visual Storytelling: Highlight the "Hard Work" behind the brand with rich visuals of their signature dishes to drive appetite appeal.

Strategy & Approach

Phase 1: Technical Consulting & Education

Before design could begin, we had to solve the operational hesitation. I provided extensive consulting on the Popmenu OLO ecosystem, explaining how it eliminates third-party interference. I also guided the owners through hardware procurement, specifically recommending compatible Star Micronics printers to ensure seamless integration with OrderNerd.

Phase 2: Dual-Location SEO

To capture traffic for both locations, we engineered the site structure to treat Bellwood and Southside Chicago as distinct entities within a unified brand. This involved location-specific keyword injection and separate Schema markup to ensure customers found the Tastee Rolls nearest to them.

Phase 3: Visuals & Credibility

We leveraged the brand's recent accolades, placing the "Recommended by Restaurant Guru 2024" badge prominently on the custom homepage. The layout was designed to be approachable and vibrant, using dynamic content sections to showcase their "Catering Made Easy" services and high-margin items like the Signature Rice Bowls.

Solutions Delivered

Area	Highlight
OLO Integration	Successfully implemented Popmenu Online Ordering, restoring the client's ability to take digital orders securely.
Hardware Consulting	Provided detailed guidance on OrderNerd and printer compatibility to ensure a smooth back-of-house workflow.
Local SEO	Optimized the site architecture to rank for "Jerk Chicken Egg Rolls" in both Bellwood and Southside Chicago.
Brand Content	Created dynamic sections like "Our Hard Work" and award highlights to build trust with new visitors.
Client Training	Deliverd patient, step-by-step training to the owners, empowering them to manage the digital platform independently.