-
Status:
Online -
Client:
PopMenu -
Established:
2001 -
Location:
Florida, USA -
Project Scope:
Website redesign, direct online ordering, SEO, catering funnel -
URL:
donpedrosmexican.com
Alvaro Morales
-
Residence:Honduras
-
City:San Pedro Sula
-
Gender:Male
-
Age:27
-
Spanish:Native
-
Englsih:C2 Proficient
-
German:B2
-
French:A1
Don Pedro’s Mexican Restaurant
eCommerce, Mexican Food, Restaurant Sites
Project Overview
Kevin, the second-generation owner, inherited a beloved neighborhood favorite but also an aging website, an obsolete POS, and heavy dependence on third-party delivery apps. He asked us for a vibrant, modern site that could earn back margin through direct orders while keeping the warm, family-first spirit of Don Pedro’s alive.
Challenges & Goals
• Recover revenue lost to delivery commissions by shifting guests to in-house ordering.
• Mobile-first, no-cliché design that nods to the sombrero-frog logo without “tourist-trap” vibes.
• Stronger organic search to replace pay-per-click spend from Hibu.
• Seamless catering and events inquiries to boost large-ticket sales.
• Future-proof foundation for Popmenu Boost & marketing automation.
Strategy & Approach
1. Discovery & Competitive Audit: Bench-marked against a nearby Popmenu competitor the client admired, mapping gaps in UX and SEO.
2. Brand/UX Decisions:
• Palette: black / white foundations with lively yet tasteful red & green accents plus a cool aqua highlight.
• Typography: kept template body fonts, layered in Sancreek for headline personality.
• Iconography: frog-and-pepper motifs used as subtle section dividers, not gimmicks.
3. Information Architecture: Four hero CTAs (Order Now, Breakfast, Dinner, Specials) aligned to the most-clicked menu paths.
4. SEO Playbook: Schema markup, alt-tagged dish photos, breakfast-/lunch-/dinner-keyword clusters, and an evergreen Events (Specials) calendar to capture “things to do” searches.
Solutions Delivered
| Area | Highlight |
|---|---|
| Visual Design | Alternating wave-shape sections, bold food photography, color-blocked VIP and Reviews bands for rhythm. |
| Menu Experience | Dynamic Popmenu menu with 20+ categories from Appetizers to Seafood & Breakfast, searchable and filterable. |
| Direct Ordering | Popmenu OLO integrated; pre-framed tablet workflow to bridge the legacy POS. |
| Catering Funnel | Dedicated “Inquire Now” form & copy blocks on Home and Catering pages. |
| VIP Growth | Sticky “Become a VIP” component on every page capturing email/SMS for future Boost automation. |
| Accessibility | WCAG-friendly color contrasts, semantic headings, keyboard-visible focus rings. |
Results & Impact
+38
%
total orders now placed on-site
+12
%
retained avg. order margin (No commission)
1730
/mo
Organic Clicks (Google Search Console)
Screens
Kevin
Owner
“I finally feel like our website works as hard as our kitchen.”
